Computer-mediated lessons are an effective and stimulating way to learn musical instruments, from anywhere. Band camp is a time-honoured tradition for many school students.

Speaking with customers and prospects I have seen that many of them understand the concept of brand oriented publishing, but still have a hard time to move away from publication thinking. In the past decade most successful print titles have launched websites, mostly using the same name as their print sisters. So isn’t that brand oriented publishing? It could be, but often you see that 2 different worlds are created, each having their own teams writing the content, with each having their own editor in chief. If that’s the case I don’t consider that brand oriented publishing, this is more like re-using the brand name on a different publication.

I also know that technical skills for print, web and mobile are different. But that’s not a reason to have separated teams: writing content is also a different skill than layouting pages but they still can work together for a single publication.

Engage with your audience by providing a blended media experience - I know that writing for the web is different from writing for print and the same counts for mobile or Twitter

~ Erik Schut is President and co-founder of WoodWing Software. He has more than 15 years of experience in developing state-of-the-art solutions for the publishing industry.